CRM The Foundation of Contemporary Marketing Strategy (Record no. 18173)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00371nam a2200133Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 BAR/C |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Roger J.Baran and Robert J. Galka |
| 245 #0 - TITLE STATEMENT | |
| Title | CRM The Foundation of Contemporary Marketing Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | NULL |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Routledge and Kegan Paul |
| Place of publication | London |
| Year of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 393 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Department | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books | Main Library | Main Library | 13/09/2024 | UGC 12 th -Plan,Supplier-Cosmo Books | 595.00 | 658 BAR/C | 18307 | 13/09/2024 | 13/09/2024 | Books |