Modern marketing management (Record no. 4560)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00345nam a2200133Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 DAV/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rustom S Davar and Sohrab R Davar |
| 245 #0 - TITLE STATEMENT | |
| Title | Modern marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Universal Book Stall |
| Place of publication | New Delhi |
| Year of publication | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 694p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Department | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books | Main Library | Main Library | 13/09/2024 | ,Supplier-Athulya Books | 145.00 | 658.8 DAV/M | 4631 | 13/09/2024 | 13/09/2024 | Books |