00322nam a2200109Ia 4500008004100000082001500041100003800056245005800094250000900152260004300161300000800204240913s9999||||xx |||||||||||||| ||und||  a658  BAR/C  aRoger J.Baran and Robert J. Galka 0aCRM The Foundation of Contemporary Marketing Strategy  aNULL  bRoutledge and Kegan PaulaLondonc2013  a393