00285nam a2200109Ia 4500008004100000082001700041100003400058245002800092250001300120260003400133300000800167240913s9999||||xx |||||||||||||| ||und||  a658.8  KOT/P  aPhilip Kotler, Gary Armstrong 0aPrinciples of Marketing  a15th Ed.  bPearson EducationaNULLc2016  a732