00298nam a2200109Ia 4500008004100000082001700041100003100058245004000089250001200129260003900141300000800180240913s9999||||xx |||||||||||||| ||und||  a659.1  WEL/A  aWilliam Wells,John Burnett 0aAdvertising principles and practice  a5th Ed.  bPrentice Hall IncaNew Jersyc2002  a562