Business Research

Please use this identifier to cite or link to this item: http://dspace.unitywomenscollege.ac.in/xmlui/handle/123456789/2178

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DC Field	Value	Language
dc.contributor.author	Murshida P K	-
dc.date.accessioned	2024-10-16T05:28:12Z	-
dc.date.available	2024-10-16T05:28:12Z	-
dc.date.issued	2023-05	-
dc.identifier.isbn	978-93-5737-181-0	-
dc.identifier.uri	http://dspace.unitywomenscollege.ac.in/xmlui/handle/123456789/2178	-
dc.description.abstract	This study examines the life style brand typology and analyses why are they important and how lifestyle brands affect the effectiveness of the brand. This is done by considering two dimensions ;brand experience and customer retention. Apple brand is considered as a reference for measuring the effectiveness of the impact within the Eranad taluk. The quantitative study was designed promptly with the help of a questionnaire. By the use of simple percentage analysis as a tool for analysis various vital areas like brand experience, satisfaction, customer retention are incorporated in learning the impacts of lifestyle branding. The customers had a positive response towards brand experience but there is no remarkable impact of apple as a lifestyle brand is visible in terms of customer retention in Eranad taluk.	en_US
dc.language.iso	en	en_US
dc.subject	Life style , Branding, Customer Retention	en_US
dc.title	Business Research	en_US
dc.title.alternative	A study on the impact of lifestyle branding on brand experience to apple brand in eranad taluk	en_US
dc.type	Book chapter	en_US
Appears in Collections:	Book Chapters

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Business murshida.pdf		133.56 kB	Adobe PDF	View/Open