A co-operative may be defined as a business owned and controlled equally by the people who use its services. Co-operatives can act as an effective media for the socio-economic reconstruction of the country. This study ...

Over the last few years, beauty and personal care have experienced tremendous growth. What once used to be an industry-only limited to physical stores is now taking over e-commerce. The reason why beauty is moving towards ...

This study examines the life style brand typology and analyses why are they important and how lifestyle brands affect the effectiveness of the brand. This is done by considering two dimensions ;brand experience and ...