Abstract:
Over the last few years, beauty and personal care have experienced tremendous
growth. What once used to be an industry-only limited to physical stores is now taking over
e-commerce. The reason why beauty is moving towards e-commerce is the simple fact that
modern consumers are striving to have digital experiences.This study examined the
relationship between online purchase intentions and perceived cost\benefits related to
perceived risk, cost, product, quality, and also service quality.
This study also helps the marketers to know the demands, expectations, and problems
faced by the customers during online shopping.This study shows that consumers are not fully
satisfied with cosmetics purchased online. Marketers should provide necessary steps to
Improve the online Market of Cosmetics. To solve these, we must first look at the main
challenges that come up for eCommerce cosmetics brands. For this purpose, Manufacturers
and retailers of beauty products must have this thought at the back of their mind as they
embark on the marketing of their products.
