Business Research

Abstract

This study examines the life style brand typology and analyses why are they important and how lifestyle brands affect the effectiveness of the brand. This is done by considering two dimensions ;brand experience and customer retention. Apple brand is considered as a reference for measuring the effectiveness of the impact within the Eranad taluk. The quantitative study was designed promptly with the help of a questionnaire. By the use of simple percentage analysis as a tool for analysis various vital areas like brand experience, satisfaction, customer retention are incorporated in learning the impacts of lifestyle branding. The customers had a positive response towards brand experience but there is no remarkable impact of apple as a lifestyle brand is visible in terms of customer retention in Eranad taluk.